The default duration for a campaign is 3 weeks.
Beyond those 3 weeks, the campaign can remain open in the following cases:
- when a reminder is planned, which will extend the duration by 2 weeks,
- when the most recent reminder was less than two weeks ago.
The campaign is closed when:
- its launch date was over three weeks ago,
- no reminder is planned in the three weeks following the launch,
- the most recent reminder was over two weeks ago.
A campaign can be manually closed, check our article here.